20 impressions · not in top 5, shown at client request
03 — YouTube / Connected TV
Video Performance
401K
Impressions
▲ +71% vs. last upload
239,212
Video Views
▲ +77% vs. last upload
60%
View Rate
▲ +1.97pt vs. last upload
$0.017
Cost Per View
▼ -$0.0004 vs. last upload
$4,024
Total Invested
▲ +$1,693 vs. last upload
English Campaign
221,844
Impressions
134,768
Views
61%
View Rate
$2,342
Invested
Spanish Campaign
179,480
Impressions
104,444
Views
58%
View Rate
$1,682
Invested
Video Completion Rates
25% watched98%
50% watched85%
75% watched77%
Watched in full ✓74%
74% of viewers watched the full video — well above the 40–50% industry average.
Views by Device
📺 Connected TV / Smart TV49%
📱 Mobile37%
🖥 Desktop / Laptop7%
📲 Tablet7%
Nearly half of all views happened on living room TVs, with mobile picking up share as reach expands.
Audience — Age Breakdown
18–2411%
25–3413%
35–4412%
45–5414%
55–6422%
65+28%
Audience — Gender & Network
Female54%
Male46%
*Google-reported demographics; percentages reflect independent modeling and may not sum to 100%.
Where Ads Ran
110,583
YouTube Views
128,629
Display Views
04 — Meta (Facebook & Instagram)
Social Performance
656K
Total Impressions
▲ +98% vs. last upload
43,268
People Reached
▲ +16% vs. last upload
2,767
IG Profile Visits
▲ +52% vs. last upload
$11.29
Cost per 1,000 Impressions
▲ +$0.43 vs. last upload
Reach & Frequency
43,268
Unique People Reached
8.56x
Average Frequency
Strong, Growing Reach
Since launching August 28, Meta has reached over 43,000 unique people in Miami-Dade, with frequency building as the campaign matures. The Spanish-language Awareness campaign has grown to 32,842 people reached on its own, up sharply since its Sep 9 launch, now running at $50.13 per 1,000 people reached as it works through a more saturated slice of that audience.
Engagement Summary
656K
Total Impressions
2,767
Instagram Profile Visits
$7,406
Total Invested
2,173
ThruPlays
Awareness, Traffic, and the new Spanish-language Awareness campaign running in parallel across Facebook and Instagram.
05 — Streaming
Connected TV Update
🚀
Paramount is live; Disney+/Hulu is pending authorization
Premium connected TV inventory is now extending the campaign's reach into living rooms across Miami-Dade, running through November 2.
Paramount Streaming
ACTIVE
Launch Date
September 8, 2026
Flight Window
Sep 8 – Nov 2, 2026
Format
Full-episode streaming video
19,650
Impr. Delivered
18,949
Completions
96.4%
Completion Rate
$810
Invested
19,650 of 88,235 booked impressions delivered so far — steadily progressing through the flight.
Disney+ / Hulu Streaming
PENDING AUTHORIZATION
Target Launch Date
September 8, 2026
Flight Window
Sep 8 – Nov 2, 2026
Format
Full-episode streaming video
Still awaiting authorization. Performance metrics will appear here once delivery begins.
Campaign to Date
Strong Start.
Total Impressions
1.1M
Across Google Search, YouTube & Meta
Total Video Views
241,385
239,212 YouTube · 2,173 Meta ThruPlays
Total Investment
$21,116
of $85,000 total budget
An 8.78% Spanish CTR on "virginia key" shows the message is resonating widely across both languages.
74% of video viewers watched in full, with growing reach across Connected TV and mobile.
Paramount has delivered nearly 20,000 impressions at a 96% completion rate; Disney+/Hulu remains pending authorization.